By The Water Studio

Branding & Information Design for Small Businesses

Infographic titled 'How Passwords are Hacked' featuring a cartoon padlock with a face and muscular arms flexing its biceps. The padlock is smiling and located at the center against a light blue background with a sunburst pattern. Text beneath the ima
Logo of Timesketch on a grid-lined background. The logo consists of a circular icon divided in half with one side being dark blue half and the other side being a lighter blue. Below the icon, the word 'timesketch' is written in lowercase blue letters
Creative collage featuring the Urban Caffeine avatar superimposed on a backdrop of New York City. The character has a smiling face with sunglasses and a New York Mets baseball cap holding a large hamburger. The body is dressed in a black and white dr
Graphic promoting '5 Types of Doll Hair' from DollyHair, featuring a background of multi-colored doll hair strands in shades of white, blonde, brown, orange, and black. The number '5' dominates the center in a large white font, with the text 'Types o
Instructional graphic on how to insert the needle in your rerooting tool. It features an image of a doll's right hand holding a rerooting tool with a metallic finish and a needle at one end, while the left hand is holding purple hair. The background
A collage of New York City-themed merchandise arranged in four quadrants. The first quadrant has a collection of colorful, layered stickers representing various New York City boroughs such as "The Bronx," "Brooklyn," "Queens," "Manhattan," and "State

Hi there!
My name is Théa.

A Note From the Founder

I’ve been designing for 15 years. I’ve seen the design world transform from print to web, mobile, wearables, and now, virtual. If there’s a superpower I could claim is that I know how to adapt and visually communicate across different platforms. No matter how our world and society evolve, there’s one thing that remains constant: our need to communicate and tell our stories.

So if you’re having trouble visually expressing your ideas, concepts and brand, let us help you. Schedule a chat and let’s find a way to tell your story.

“I run product marketing for an AI chip company with extremely intricate design requirements. Thea turned our work around in record time and it was spot on. She gets things instantly and uses the right level of tooling to get fast, high quality results. Highly recommended!”

—James Wang, Product Marketing Director

A group of short well-used pencils shaved down to stubs

Why choose us?
Because we get it.

You're not just building a business—you're nurturing your dream.

We will help your small business build strong brand recognition by understanding your brand at its core and giving it the design foundation it needs. We also provide the tools you can use to express your brand story effectively to establish a strong reputation that will set you apart.

✏ Tailored Solutions

No two businesses are alike. We tailor our services to meet your unique needs and goals.

✏ Collaborative Process

We’re more than just a design studio; we’re your creative partners. Your insights and vision matter. We work closely with you every step of the way, ensuring your brand stays authentic to its identity.

✏ Let’s create something awesome together

Schedule a coffee chat and let’s talk about your ideas, your business, and how we can bring out the potential of your brand.

Featured
Unlocking Success: The Vital Role of Branding for Small Businesses
Unlocking Success: The Vital Role of Branding for Small Businesses

In the dynamic realm of entrepreneurship, the power of branding for small businesses cannot be overstated. Crafting a compelling brand identity isn't just about aesthetics—it's a strategic imperative that drives visibility, credibility, and growth.

Brand Archetypes to Guide Brand Strategy
Brand Archetypes to Guide Brand Strategy

Brand archetypes help guide branding strategy, to include tone of voice, visual style, and overall communication, so that a brand resonates emotionally with its intended audience.

Designing for Short-Term Memory
Designing for Short-Term Memory

Miller's Magic Number is one of the most enduring and influential concepts that has been influencing the way we design information for the last 70 year.

The Use of Infographics in Tech
The Use of Infographics in Tech

The advantages of leveraging infographic services in tech companies