Strategic Branding for Wellness Entrepreneurs
Empowering wellness brands with purposeful design for lasting growth
Supporting Wellness Brands That Make an Impact
Designing visually compelling brands that establish trust, stand out, and have a lasting foundation for growth
Brand Workshop
Collaborating with you to uncover your brand truth
Brand Strategy
Laying the foundation for messaging, marketing, and decision-making
Logo Design
Creating a distinctive logo that embodies your brand’s essence
Brand Libraries
Elevating your brand with cohesive colors, typefaces, icons, patterns, and graphics
Brand Guides
Ensuring consistency with a comprehensive guide for using your brand assets
Web Design
Expressing your brand through a user-friendly, visually engaging website
How We Brand Your Wellness Business
Step 1: Understand Your Brand
We’ll start with a brand therapy session to discover the nuanced identity of your brand
Step 2: Build Your Brand Strategy
Together, we’ll build a framework that will serve as your foundation which will guide messaging, marketing, and the direction of your business.
Step 3: Design Your Brand Identity Kit
This step brings the strategy to life by providing a visual and verbal guide to communicating. It is the tangible execution of your brand strategy and includes elements like logos, colors, fonts, imagery, and brand guidelines.
Worked With…
Case Studies
Brand Design for a Massage Therapist
Web Design for a Wellness Brand
Branding for an Entrepreneur GroupClient Reviews
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Thea did an amazing job branding a women entrepreneur group I run. The design process to hone in on the brand's identity was both easy and insightful. Between the design, color exploration, and typography, Thea was able to use her creativity and design knowledge to create multiple logos for me to choose from. It was the easiest branding experience and I highly recommend Thea for logo and brand design!
Adeline Nieto
Founder, LIC Women Entrepreneurs -
Althea is a creative and resilient professional, and I’m grateful to have worked with her. In the fifth year of my 3rd venture, I faced challenges in client engagement. Althea’s expertise in branding and approach with modules and hand-on exercise were pivotal in helping me communicate my strengths and scale effectively.
Lucy Palacios
Owner, Bodywork Spa Jackson Heights -
The branding workshop provided a clear and insightful direction for our brand. The content was well-structured, helping us better understand our brand’s potential. Recommended for anyone looking to strengthen their brand identity.
Doty Chou
Owner, Doty Chou Objects
You deserve to be recognized in your market
A Note From the Founder
Hi! I’m Thea, the founder of By The Water Studio.
I’ve been a designer for nearly 15 years, working with dozens of brands across a full-service ad agency and several in-house teams. I played a key role in building the brand foundation for an award-winning marketing team, which continues to be strong and impactful a decade later.
In my years of practice and observing the design world as a whole, I’ve found that brands lacking a strong identity system often struggle to stand out and become forgettable.
Without a solid foundation, they become inconsistent, are prone to chasing current trends, and (quite frankly) look generic.
That’s why I take a thoughtful, insight-based approach that’s all about your business and goals. Great branding helps you stand out and connect with people who really get what you’re all about. It’s your story, and it should be one that inspires your audience.
If you have ANY questions about branding your wellness business, click the link below to book a call. I would love to chat with you.
FAQs
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The typical timeline for an expanded brand identity system ranges from 10 to 16 weeks.
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Client commitment averages 10 hours (or 1-2 hours every two weeks).
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My branding approach is insight-based and I exclusively work with wellness entrepreneurs. I ensure your brand authentically resonates with health-conscious consumers, creating a compelling identity that fosters trust and enhances your market presence.
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Feedback sessions are integrated throughout the entire branding process where you can share your thoughts and request changes. This is clearly defined in a timeline created once we start working together.
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Building a brand system early is crucial, even for new businesses. It sets a strong foundation, enhancing customer recognition and trust from the start. A cohesive brand identity streamlines marketing and ensures consistency across all interactions, significantly boosting your business's growth potential.
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Branding is more than design; it's a strategic effort. While DIY is possible, a seasoned designer brings critical insights and industry experience, ensuring your brand is cohesive, professional, and strategically aligned with your goals. This expertise helps you avoid common pitfalls and gives your business a competitive edge in the market.
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Click the link below to schedule a call. Let’s get to know each other and talk about your needs.