By The Water Studio

Branding and design for small businesses and startups

Infographic titled 'How Passwords are Hacked' featuring a cartoon padlock with a face and muscular arms flexing its biceps. The padlock is smiling and located at the center against a light blue background with a sunburst pattern. Text beneath the ima
Logo of Timesketch on a grid-lined background. The logo consists of a circular icon divided in half with one side being dark blue half and the other side being a lighter blue. Below the icon, the word 'timesketch' is written in lowercase blue letters
Creative collage featuring the Urban Caffeine avatar superimposed on a backdrop of New York City. The character has a smiling face with sunglasses and a New York Mets baseball cap holding a large hamburger. The body is dressed in a black and white dr
Graphic promoting '5 Types of Doll Hair' from DollyHair, featuring a background of multi-colored doll hair strands in shades of white, blonde, brown, orange, and black. The number '5' dominates the center in a large white font, with the text 'Types o
Instructional graphic on how to insert the needle in your rerooting tool. It features an image of a doll's right hand holding a rerooting tool with a metallic finish and a needle at one end, while the left hand is holding purple hair. The background
A collage of New York City-themed merchandise arranged in four quadrants. The first quadrant has a collection of colorful, layered stickers representing various New York City boroughs such as "The Bronx," "Brooklyn," "Queens," "Manhattan," and "State

Let’s bring out the potential of your brand

We believe that great design is the secret sauce that can make your small business or startup shine bright like a diamond in a sea of stones. Nestled in the heart of creativity, our studio is your go-to squad for all things branding, web design, and information design.

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Why us?
Because we get it

We understand that you're not just building a business—you're nurturing your dream. That's why our approach is all about personal touch and playful creativity. We love nothing more than to collaborate with visionaries, dreamers, and doers like you.

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Pinky swear

We pinky swear to be your creative partners dedicated to providing you with high-quality, effective designs that not only look good but work well. Our goal is to help your business grow by offering designs that attract, engage, and convert.

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Let’s create something awesome together

Schedule a coffee chat and let’s talk about your ideas, your business, and how we can bring your vision to life with some stellar design.

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Our services
at a glance

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Branding

Want to stand out? We craft memorable brands that capture your business's spirit and resonate with your audience. From logos that pop to color schemes that sing, we ensure your business captivates from the first impression. Learn more.

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Web Design

Your website is your digital storefront, and we make sure it's both stunning and user-friendly. Whether you need a simple site to showcase your services or a more complex e-commerce platform, we design websites that are not just beautiful but also optimized for your business goals. Learn more.

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Information Design

In the information age, clarity is king. We turn complex data into clear, engaging visual stories. Whether it’s infographics, reports, or pitch decks, we make sure your information is not just seen, but understood and remembered. Learn more.

Open notebook with a sketched wireframe of a website layout, accompanied by a pencil, highlighting the design planning process.

Hi there!
My name is Théa.

A Note From the Founder

I’ve been designing for 15 years. I’ve seen the design world transform from print to web, mobile, wearables, and now, virtual. If there’s a superpower I could claim is that I know how to adapt and visually communicate across different platforms. No matter how our world and society evolve, there’s one thing that remains constant: our need to communicate and tell our stories.

So if you’re having trouble visually expressing your ideas, concepts and brand, let us help you. Schedule a chat and let’s find a way to tell your story.

Featured
Unlocking Success: The Vital Role of Branding for Small Businesses
Unlocking Success: The Vital Role of Branding for Small Businesses

In the dynamic realm of entrepreneurship, the power of branding for small businesses cannot be overstated. Crafting a compelling brand identity isn't just about aesthetics—it's a strategic imperative that drives visibility, credibility, and growth.

Brand Archetypes to Guide Brand Strategy
Brand Archetypes to Guide Brand Strategy

Brand archetypes help guide branding strategy, to include tone of voice, visual style, and overall communication, so that a brand resonates emotionally with its intended audience.

Designing for Short-Term Memory
Designing for Short-Term Memory

Miller's Magic Number is one of the most enduring and influential concepts that has been influencing the way we design information for the last 70 year.

The Use of Infographics in Tech
The Use of Infographics in Tech

The advantages of leveraging infographic services in tech companies